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Website Post-Launch & Maintenance Support

As you already know, human involvement in an online business can only be minimized but eliminated. No online business runs with zero human efforts even with all the automations possible. Just by being online, several activities go down into maintenance.

Tell Us About Your New Site
Request Audit for Existing Site

Keynotes About Expectations

Therefore, this summarizes the routine activities, on-going support and how you can track progress for your website management.

  • Project Timeline

    This is an on-going support provided to ensure 99.9% website uptime.

  • Accountability

    For mutual understanding, we hold monthly briefing for reports and follow up on the works done.

  • Tracking & Reviews

    For better communication during reviews and on-going support meetings, we have a checklists of key metrics to follow up on to measure progress.

Website Maintenance Support -Daily Tasks

  1. Backup:
    • Ensure daily backups are taken and stored securely.
  2. Monitor Uptime:
    • Check website uptime and receive alerts for any downtime
  3. Security Monitoring:
    • Scan for malware and security breaches

Weekly Support

  1. Updates:
    • Update WordPress core, themes, and plugins.
  2. Check and Fix Broken Links:
    • Use tools for broken link checker to monitor, find and fix broken links to ensure all links function as designed especially, after making changes.
  3. Form Testing:
    • Test all forms to ensure they are working correctly and submissions are being received.
  4. Review Analytics:
    • Check Google Analytics and other analytics tools for website traffic and performance insights.

Monthly Support

  1. Database Optimization:
    • Clean and optimize the database
  2. Content Review:
    • Review and update existing content for accuracy and relevance.
  3. Performance Testing:
    • Run performance tests
  4. Security Review:
    • Review security settings and logs for any suspicious activity.
  5. Backup Verification:
    • Verify that backups are complete and can be restored if needed.

As Needed Tasks

  1. Resolve Issues and Errors:
    • Address any reported issues or errors promptly.
  2. New Content Addition:
    • Add new blog posts, pages, or other content as part of your content strategy.
  3. Design Updates:
    • Make design updates to keep the site fresh and engaging.

SEO Supports

On-page SEO Supports: On-page SEO tasks involve optimizing various elements on the website to improve its visibility and ranking in search engine results pages (SERPs). Here are the key on-page SEO tasks we perform on the site:

Content Optimization

  • Keyword Research: Identify relevant keywords and phrases to target.
  • Content Creation: Develop high-quality, informative, and engaging content.
  • Keyword Placement: Integrate target keywords naturally into content, including headings, subheadings, and body text.
  • Content Updates: Regularly update content to keep it fresh and relevant.
  • Internal Linking: Link to other relevant pages within your website to improve navigation and SEO.

HTML and Meta Tags

  • Title Tags: Write unique and descriptive title tags for each page, incorporating target keywords.
  • Meta Descriptions: Craft compelling meta descriptions that summarize the page content and include keywords.
  • Header Tags (H1, H2, H3): Use header tags to structure content and include keywords.
  • Alt Text for Images: Provide descriptive alt text for images, incorporating keywords where appropriate.
  • URL Structure: Create clean, descriptive URLs that include keywords.

Technical SEO

  • Mobile Friendliness: Ensure the website is mobile-friendly and responsive.
  • Page Speed Optimization: Improve page loading speed by optimizing images, leveraging browser caching, and minimizing code.
  • Schema Markup: Implement schema markup to enhance search engine understanding of your content.
  • Canonical Tags: Use canonical tags to prevent duplicate content issues.
  • XML Sitemap: Create and submit an XML sitemap to search engines.

User Experience (UX)

  • Readability: Ensure content is easy to read and understand, using short paragraphs, bullet points, and clear language.
  • Navigation: Optimize website navigation to be intuitive and user-friendly.
  • Engagement: Encourage user engagement through comments, social sharing, and interactive elements.
  • Bounce Rate Reduction: Improve content quality and relevance to reduce bounce rates.

Multimedia Optimization

  • Image Optimization: Compress images for faster loading and use descriptive file names.

Security

  • SSL Certificate: Ensure your website uses HTTPS by installing an SSL certificate.
  • Security Measures: Implement security best practices to protect user data and website integrity.

Local SEO

  • NAP Information: Ensure Name, Address, and Phone number are consistent across the site.
  • Local Keywords: Include local keywords in content, meta tags, and headings.
  • Google My Business: Embed a Google Map and link to your Google My Business profile if relevant.

Analytics and Monitoring

  • Google Analytics: Set up and monitor Google Analytics for traffic insights.
  • Search Console: Use Google Search Console to monitor indexing status and optimize visibility.
  • Performance Tracking: Regularly check performance metrics and make necessary adjustments.

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